About the challenge

World Product Day is our annual global celebration of the craft, community, and impact of product people, and this year, we're doing something different. Instead of just talking about shipping, we want to see you ship.

Mind the Product is the world's largest community of product professionals, and for over a decade we've championed the idea that great products come from people who are relentlessly curious, resourceful, and willing to build. With AI tooling collapsing the distance between "I have an idea" and "I shipped it," there has never been a better moment for our community to put that belief into practice.

We're partnering with our friends over at Novus.ai to bring this challenge to you. Novus.ai gives you instant insight into how real users interact with what you've built, so you're not just shipping into the void. They're sponsoring World Product Day because they believe more people should be shipping, and shipping with real feedback from day one.

Everyone Ships Now is exactly what it sounds like. You don't need to be an engineer. You don't need a team. You don't need permission. You just need an idea and roughly a month. We'll bring the community, the stage, and the prizes — you bring the thing you've been meaning to build.

To be eligible for challenge prizes, your project must:

• Be new. Work on it must begin on or after May 20. No dusting off last year's side project.
• Be built with the tool of your choice. Bolt, Lovable, Replit, Cursor, Claude, v0, Figma Make, hand-rolled Next.js — whatever gets you to shipped fastest. We're tool-agnostic.
• Install Novus.ai before submission. Novus is how you (and we) measure what you've built. Any project submitted without Novus installed is ineligible for prizes.

That's it. No themes, no required APIs, no mandatory integrations beyond Novus. Build what you actually want to build.

Get started

Here's the fastest path from "I'm in" to "I'm building":

1. Register on this page to lock in your spot and get access to updates.
2. Pick your idea. That thing you've been sketching in the back of a notebook counts. So does the internal tool your team keeps asking for. So does the silly app you think nobody will use.
3. Pick your tool. Use whatever you're fastest in. If you've never shipped before, try one of the AI builders (Bolt, Lovable, Replit Agent, v0) — they're designed for exactly this moment.
4. Build in public, if you can. Post progress with #EveryoneShipsNow and tag @MindThePRoduct. Community momentum is half the fun.
5. Install Novus.ai on your project so you can see how users are interacting with what you built.
6. Submit by June 20, 5:00 PM GMT.

Stuck on what to build? Our friends at Vennie.ai can help you go from fuzzy idea to defined scope in minutes.

• Product Thinking (25%)
  Is the problem worth solving? Does the product clearly know who it's for, what it does, and why that matters? Mind the Product exists because we believe product sense is a craft — this is where we reward it.
• Craft and Execution (25%)
  Is it actually good? Does it work end-to-end? Is the experience coherent, the UI considered, the copy intentional? A rough idea executed beautifully beats a big idea executed messily.
• Originality and Ambition (25%)
  Does this make us sit up a little? It doesn't have to be world-changing — a sharp, specific, surprising idea counts just as much as a grand one. We're looking for things that feel distinctly yours.
• Shippedness (25%)
  Is it real? Can a stranger land on the URL and get value from it right now? Is it measurable (Novus installed, behaviors trackable)? This is the category that separates "demo" from "product."